Prepare Your Ad Materials and Approval Settings Before Adopting Runway Ads

If you are preparing to adopt it, start with organizing brand materials and setting approval and budget. Whether it is open to general users needs to be checked separately.

What tasks did the September 30 announcement connect?

The announcement explains that it takes brand guidelines, past ads, and product images as input. It publishes approved assets to Meta, Google, and TikTok and feeds the performance from each platform into the next round of production. Official Runway Ads announcement

What brand materials should you prepare first?

Before putting in lots of material, the first job is to sort out which expressions you can use now. If photos from a previous campaign and current product photos get mixed, it becomes unclear which is the standard. Set aside in advance text from events that have ended, colors and logos you no longer use, and materials whose rights period has lapsed.

Who controls publishing and budget?

In the official description, human approval is on by default. You can switch to auto-publishing by campaign or asset type, and it follows the budget limits your team sets. Localization and aspect ratio conversion are also introduced as product features. Description of approval, localization, and budget features

For your first run, settle with the person in charge the final text, the accounts to connect, and the range in which the daily budget may change. Brand review and an ad platform's review are different judgments. Do not assume that internal approval alone gets an ad served.

Can you apply or use it right now?

The announcement text I opened on 2026-10-10 has no plans for general users, no information on availability in Korea, and no detailed conditions on the access process. Separate the announced facts from immediate availability on every account, and check the current access scope with a Runway Enterprise representative.

Do not copy another brand's ad performance in as your own team's expected performance. When judging adoption, it is better to compare a small piece of work using your team's existing production time, number of revisions, and approval responsibilities as the standard.